About Us

MiAmor was founded in Stockholm in 2024 with a clear ambition – to make exclusive niche perfumes and selected premium products more accessible to Swedish customers. We are driven by a genuine interest in perfume and want to offer a range for those seeking something beyond common scents.

MiAmor.se is owned and operated by AK Investment AB (org.nr 559492-4234), a Swedish company focused on e-commerce. We collaborate with established wholesalers and distributors and carefully curate our assortment to ensure that the products we offer are 100% original products.

For us, MiAmor is about more than just selling perfume. We want to make it easier to discover new brands, scent profiles, and perfume experiences – whether you are an experienced perfume enthusiast or just starting to explore niche perfumes.

We select our products with a focus on quality, character, and authenticity. At the same time, we strive to offer competitive prices and a secure shopping experience, with clear information, personal service, and prompt handling of orders.

Our product range is continuously evolving, and we are constantly searching for new brands and products that align with our vision. Our ambition is to build a long-term and reliable destination for niche perfumes and premium fragrances in Sweden.

MiAmor – for those seeking a scent beyond the ordinary.