Collection: Beauty of Joseon

Beauty of Joseon is one of the most popular Korean skincare brands, combining traditional Korean ingredients with modern skincare technology. Inspired by beauty rituals during the Joseon Dynasty, which focused on natural ingredients and long-term skin health.

The products often contain ingredients such as rice extract, ginseng and fermented plant extracts that help to hydrate the skin, strengthen the skin barrier and give the skin a natural glow. Beauty of Joseon is particularly known for its gentle yet effective formulations that are suitable for most skin types, including sensitive skin.

Beauty of Joseon is particularly appreciated within K-beauty for its serums, sunscreens and essences that are developed to give the skin a healthy and radiant finish.